The whitest paint on record has been developed by a university research team in the US, who created the bright shade to help combat global warming.
Awarded its own Guinness World Record title in September, the researchers from Purdue University say they developed the paint in a quest to slow global warming.
“When we started this project about seven years ago, we had saving energy and fighting climate change in mind,” says Xiulin Ruan, a professor of mechanical engineering at Purdue.
Ruan began developing the paint along with his graduate students with the aim of reflecting sunlight away from buildings.
To make the paint as reflective as possible, they discovered it had to be the whitest shade achievable without compromising paint quality.
According to Ruan, their formulation reflects 98.1 per cent of solar radiation and also emits infrared heat.
By absorbing less heat from the sun than it emits, surfaces coated with the reflective paint can be cooled below their surrounding temperature without using any power, say the researchers.
This distinguishes it from white paints commercially available today which are only able to reflect 80 per cent to 90 per cent of sunlight, and unable to lower surface temperatures below those from their surroundings.