Smthgood users collectively create a shoppable community using “Lookbooks”. This feature allows them to post their favourite outfits with the help of a virtual styling editor. If other users buy clothes directly off a Lookbook, its creator earns rewards in the form of Smthgood coins that are exchangeable for cashback on shopping.
AI-powered product tagging helps users to find outfits that match their style, the company says.
“With consumers becoming even more discerning in their purchasing choices, we see heightened awareness amongst consumers making choices in favour of conscious products, and support for brands that stand for more than profit,” Smthgood founder, Tony K Tan says.
“The decision to create Smthgood came after we saw that consumer buying behaviour continues to evolve and shift away from a purely transactional experience, and move towards one that is led by purpose, discovery, inspiration, and personalisation.”